David W. Stewart

1951

President's Professor of Marketing and Law at Loyola Marymount University in Los Angeles, CA.

• Focus groups
• Secondary research
• A Primer on Consumer Behavior
• Attention, Attitude, and Affect in Response to Advertising
• Attention, Attitude, and Affect in Response To Advertising (Advertising and Consumer Psychology)
• Ci ji zi liao yan jiu fa
• Effective television advertising
• Financial Dimensions of Marketing Decisions
• Focus Groups
• Focus groups
• Marketing Accountability for Marketing and Non-Marketing Outcomes
• Master of Marketing Measurement