Focus Groups
Theory and Practice
by David W. Stewart, Prem N. Shamdasani, Dennis W. Rook
188 pages· 2007· ISBN 9780761925835
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About
This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
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