American Marketing Association

• JMR, Journal of marketing research
• Advertising Research
• Contractual marketing systems
• Marketing concepts in changing times
• Marketing masters
• Strategic Sales Leadership
• The Effect of information on consumer and market behavior
• "From advertising to communication research"
• 1968 Survey of marketing research
• 1993 Symposium for the marketing of higher education, November 14-17, 1993
• A Geographic listing of marketing consulting and research agencies
• A new measure of responsibility for marketing