Strategic Sales Leadership

Strategic Sales Leadership

by American Marketing Association

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"While there are numerous cookbook approaches to sales management, very little is available on training sales leaders and managers how to think strategically and how to operate their sales teams for truly optimal results - until now. Drawing from the experiences and research of The Sales Educators' team of sales powerhouses, Strategic Sales Leadership: BREAKthrough Thinking for BREAKthrough Results delivers an action-oriented approach to improving sales organization results. Succinct and accessible, the BREAKthrough book guides sales executives through their "BREAK" process of candidly assessing their existing situation and identifying critical issues and critical actions. It also integrates relevant sales research and best practices from the illustrious author team. Ultimately, the book equips sales executives with the tools to develop an effective action plan to achieve BREAKthrough results in their sales organization."--Jacket.

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