Valarie A. Zeithaml

• Delivering quality service
• Services marketing
• Servqual, a multiple-item scale for measuring customer perceptions of service quality
• Services marketing
• Service Quality (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant Knowledge)
• Services Marketing
• Services marketing
• Marketing de Servicios Un Enfoque de Integracion del Cliente a la Empresa- 2b
• Delivering Quality Service
• Driving Customer Equity
• Marketing de Serviços - 6.ed.
• Services Marketing