Marketing de Serviços - 6.ed.

Marketing de Serviços - 6.ed.

A Empresa com Foco no Cliente

by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

664 pages· 2014· ISBN 9788580553628
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Esta nova edição de Marketing de Serviços conserva a abordagem focada na prestação de serviços, além de trazer os resultados das pesquisas mais recentes sobre o assunto. Seus capítulos foram enriquecidos com exemplos de estratégias de marketing e de soluções de problemas adotadas por empresas atuantes em diversos setores.

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