Finding Out

"In Finding Out, Mr. Bogart displays not only his analytical skills but the art of a raconteur. His memoir is punctuated with excerpts from some of his most fascinating reports - for Macy's, Standard Oil, Revlon, McCann-Erickson, the Defense Department; but some readers will find more entertaining his accounts of the powerful and famous with whom he shared a conference table - Charles Revson, Paul Lazarsfeld, Elmo Roper, Marion Harper, Leo Lowenthal, Emerson Foote, and many others.". "Over the years Mr. Bogart has been a prescient observer of the influence of the mass media on American habits, and a sharp analyst of the social dynamics of American culture. Both these qualities are on display in Finding Out, a book which reflects his astute appraisal of the mass society that America has become in the last half-century."--BOOK JACKET.