Asia and Europe in the new global system

"This book shows the need for cooperation between Europe and Asia, particularly in view of China's accession to the World Trade Organization. It looks at the cultural implications for closer cooperation between the two parts of the world, exploring corporate culture and leadership in integration management through mergers and acquisitions. It then goes on to discuss whether the world is large enough for several cultures or whether further integration will result in homogenization. The contributors are leading researchers in the field of economic and cultural cooperation."--Jacket.