Loose-leaf Version for Media Essentials

Loose-leaf Version for Media Essentials

A Brief Introduction

by Richard Campbell, Christopher Martin

624 pages· 2015· ISBN 9781319027599
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About
Media Essentials focuses on the most pivotal aspects of mass communication, and its new edition is more effective than ever at helping students understand the everchanging mass-media landscape. It features new Media Convergence and Media Literacy boxes plus specific, detailed case studies; a newly integrated chapter on the history of journalism; and an expanded program of video clips on LaunchPad that drive home the book's approach to media literacy and analysis.

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