The Denny's Story

The Denny's Story

by Jim Adamson

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"In the early '90s, the Denny's restaurant chain was faced with charges of race discrimination that severely damaged its images. Stories of African-American customers who were denied service or asked to prepay before eating were made public across the United States and around the world. In 1994, Denny's settled two class-action lawsuits for $54 million." "The Denny's Story is the real-life account of how the company pulled itself out of a public relations nightmare and earned back the trust of its customers. Adamson describes how his prior professional experience prepared him for the work he faced in restoring Denny's reputation after a series of troubling incidents that led to lawsuits filed against the company."--Jacket.

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