The campaign manager

The campaign manager

by Michael E. Holstein, Catherine M. Shaw

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"The Campaign Manager is based on the author's three terms as mayor and her numerous successes in managing campaigns. This book is supportive of both candidates and issues and gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media."--BOOK JACKET.

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