Marketing d'organisations suisses sans but lucratif

Marketing d'organisations suisses sans but lucratif

by François Courvoisier

Part of Publications universitaires européennes. Série V, Sciences économiques ;

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Cet ouvrage montre comment différents types d'organisations suisses sans but lucratif (associations, fondations, services publics) ont intérêt à s'inspirer de la philosophie et des techniques du marketing pour optimiser leurs relations d'échanges avec leurs audiences. L'ouvrage s'articule sur une douzaine de cas d'organisations suisses, prises comme exemples-types, qui conduisent à des possibilités d'applications plus généralisées du marketing à tous types et tailles d'organisations.

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