The people's game?

"Following a decade of commercial and financial upheaval since 1990, the football business is still in a period of transition. As media income throughout Europe declines, many clubs burdened with high wage costs are facing severe financial problems. Clubs are becoming more and more polarized financially and pressure is growing for unprecedented structural change within the industry. Yet this remains football: highly socially significant as well as economically important." "This book looks at the consequences of this period of change for football, both financially and in terms of its social and community role. Using case studies of clubs in Denmark, England, Italy and the Netherlands, it considers the nature and purpose of contemporary football clubs and addresses such issues as ownership structure, governance and accountability. It also examines the dichotomy between sport and business in football today and highlights the role and importance of communication between clubs and their communities and markets."--Jacket.