Influence: The Psychology of Persuasion by Robert B. Cialdini | Book Summary | (With Bonus)

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Do you have difficulty getting people to comply with your requests? Find it hard to turn people down?

Robert Cialdini found himself always unwillingly saying yes to other people’s requests and this led him to research about compliance which ultimately led to the birth of the best-selling book "Influence" which explores the psychology behind persuading people.

Robert Cialdini found himself always unwillingly saying yes to other people’s requests and this led him to research about compliance which ultimately led to the birth of the best-selling book "Influence" which explores the psychology behind persuading people.

“By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influence on liking." - Robert Cialdini

This book is far more than just another book about persuasion. Influence will inspire personal change within yourself and push you to achieve success. As Robert Cialdini says, what we should focus on, is the effect. This book today, will bring about the positive effect that'll empower the greatness inside of you.

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P.S. If you truly want to learn much more about influencing people and brush up your marketing skills, this book is perfect for you.

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