Environmentalism and the new logic of business

Environmentalism and the new logic of business

how firms can be profitable and leave our children a living planet

by R. Edward Freeman

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"Environmentalism and the New Logic of Business outlines a program for change that firms can use to maximize their profits and minimize their impact on the environment. Drawing on examples from corporations large (DuPont, McDonald's) and small (Johnsonville Sausage), the authors demonstrate how companies around the world are putting values and a concern for the environment to work to motivate employees, improve service levels, and respond to the constant pressure for innovation, competitive advantage, and care for the bottom line."--Jacket.

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