Harry Potter: The Story of a Global Business Phenomenon

Harry Potter: The Story of a Global Business Phenomenon

by Susan Gunelius

216 pages· 2008· ISBN 9780230203235
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The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is the perfect case study for academics, professionals and students alike.

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