The Complete Idiot's Guide to Writing Business Books

The Complete Idiot's Guide to Writing Business Books

by Bert Holtje

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The great idea is only the beginning.The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. •Covers the essentials of marketing and publicity •Addresses self-publishing, for those business book writers who simply look to sell their books at conferences •The Complete Idiot's Guides® dedicated to writing and publishing continue to do well

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