The global challenge of encouraging sustainable living

This book illustrates that in order to address the growing urgency of issues around environmental and resource limits, it is clear that we need to develop effective policies to promote durable changes in behavior and transform how we view, and consume, goods and services. It suggests that in order to develop effective policies in this area, it is necessary to move beyond a narrow understanding of 'how individuals behave', and to incorporate a more nuanced approach that encompasses behavioral influences in different societies, contexts and settings. The editors draw together analyses and case studies from across the globe and from multi-disciplinary perspectives in order to offer a broad-based psychological, sociological and economic understanding of consumer behavior. The expert contributors, from both academic and practitioner backgrounds discuss in detail the barriers, challenges and opportunities that face governments in relation to policy and actions at local, national and supranational levels.