Tourism Social Media

Tourism Social Media

by Ana María Munar, Liping Cai, Jafar Jafari, Szilvia Gyimóthy

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This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

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