Colorama

"For forty years, the Colorama dominated the east wall of New York City's Grand Central Terminal, where it was seen by thousands of people passing through each day. The massive backlit transparencies measured 60 feet wide by 18 feet tall and changed every few weeks between 1950 and 1990, resulting in a total production of 565 Coloramas. Eastman Kodak Company conceived of the imposing size and vibrancy to demonstrate the brilliance of color photography, and thus, the company's color film products. The idealized lifestyle presented in the Coloramas was intended to celebrate family or travel snapshooting, reinforcing the idea that color photography was the best way to memorialize all of life's moments."--Back cover.