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"'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails."--BOOK JACKET. "This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena."--Jacket.
"The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality."--BOOK JACKET. "With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular."--Jacket.
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