MBA
The First Century
by Carter A. Daniel
330 pages· 1998· ISBN 9780838753620
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In the early years, the main struggle was to achieve a legitimate place for MBA programs in the hostile universities, where the idea of teaching a practical and mercenary subject like commerce seemed to educators nothing short of appalling. Once the programs found acceptance, moreover, business education had to face yet another struggle: figuring out what to teach.
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