The long view
by Brian Fetherstonhaugh
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"The world of careers is vastly different than it was just five years ago--more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future. Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics--we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build 'fuel' at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of 'work' that embraces life-satisfaction and happiness. The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals who share both success stories and cautionary tales. The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career"--Publisher's description.
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