The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

by John Zaller, John R. Zaller

382 pages· 1992· ISBN 9780521407861
Join Readfeed freeFind clubs reading this bookBrowse readable books
About
In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U.S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions.

Discuss The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) with other readers

Join or start a book club for The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)?

Sign up free on Readfeed, then browse public clubs or start your own club with The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology) with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.