Advertising to Children

Advertising to Children

New Directions, New Media

by M. Blades, C. Oates, F. Blumberg, B. Gunter

254 pages· 2014· ISBN 9781137313256
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About
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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