100 Things Every Designer Needs to Know about People

100 Things Every Designer Needs to Know about People

by Susan Weinschenk, Susan M. Weinschenk

242 pages· 2011· ISBN 9780321767530
Join Readfeed freeFind clubs reading this
Rate this book:

Browse books you can read free on Readfeed

No club is reading this yet — be the first to start one

3 readers have this book on their Readfeed shelves

Start a club free
About
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

What grabs and holds attention on a page or screen?
What makes memories stick?
What is more important, peripheral or central vision?
How can you predict the types of errors that people will make?
What is the limit to someone's social circle?
How do you motivate people to continue on to (the next step?
What line length for text is best?
Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Discuss 100 Things Every Designer Needs to Know about People with other readers

Join or start a book club for 100 Things Every Designer Needs to Know about People on Readfeed. Live chat, shared reading progress, and AI discussion questions — free to get started.

Sign up freeBrowse book clubs

Frequently asked questions

How do I join a book club for 100 Things Every Designer Needs to Know about People?

Sign up free on Readfeed, then browse public clubs or start your own club with 100 Things Every Designer Needs to Know about People as the current read. Invite friends with a share link and discuss together with live chat and AI discussion questions.

Can I discuss 100 Things Every Designer Needs to Know about People with other readers online?

Yes. Readfeed book clubs let you chat live, share progress, and join discussions about 100 Things Every Designer Needs to Know about People with readers worldwide — whether your club is virtual, in-person, or hybrid.

Is Readfeed free?

Yes. Creating an account and joining book clubs is free. Sign up to find readers who love the same books and start discussing today.