Writing a Convincing Business Plan

(back cover) BARRON'S BUSINESS LIBRARY Titles in this series speak to men and women who are starting a company or managing an ongoing small-to-medium-size business. Emphasis is on daily operations as well as on analyzing problems and solving them. Examples and approaches cited in these books are based on true-to-life business situations. Writing a Convincing Business Plan Third Edition A sound business plan describes a business's operations and goals, analyzes and forecasts markets and sales, sets up operating and marketing plans and schedules, and estimates operating expenses. This book shows how to organize and write a logical and business-savvy plan that can be presented to potential investors and financial institutions.