Customer Relationship Management:A Strategic Perspective

Customer Relationship Management:A Strategic Perspective

by Jagdish N Sheth, G Shainesh

224 pages· 2005· ISBN 9781403928627
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This book explores the foundations of relationship orientation by drawing upon economic as well behavioural concepts. A critique of extant literature and experiences of CRM implementation will help readers appreciate the application of CRM in several indu

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