Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

by Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

614 pages· 2008· ISBN 9780273706977
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Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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