The King of Madison Avenue

The King of Madison Avenue

David Ogilvy and the Making of Modern Advertising

by Kenneth Roman

282 pages· 2009· ISBN 9781403978950
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Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for today's professionals.

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