Electronic Commerce

Readers explore the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Readers gain an appreciation of the dynamics within this fast-paced industry as the book balances a presentation of technological issues with the strategic business aspects of successful e-commerce. The book addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New Learning From Failure features draw important lessons from the experiences of actual companies while engaging cases feature real company challenges and successes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.