The Customer-driven Company

The Customer-driven Company

Moving from Talk to Action

by Richard C. Whiteley

308 pages· 1993· ISBN 9780201608137
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An instant business classic and bestseller--the bible of customer service is now available in paperback! This acclaimed book distills The Forum Corporation's 20 years of experience helping such companies as Xerox, Westinghouse, American Express, and Fidelity Investments, and provides the most thoroughly researched and practical information ever available on customer service.

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