Inventive Negotiation

Inventive Negotiation

Getting Beyond Yes

by John L. Graham, Lynda Lawrence, William Hernandez Requejo

256 pages· 2014· ISBN 9781137370174
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About
Negotiation is a core skill used in a variety of personal and commercial settings and can be the key to success. Inventive Negotiation demonstrates how to transform transaction-oriented competitive or integrative bargainers into inventive negotiators that focus on long-term commercial relationships.

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