The Butterfly Effect in Competitive Markets

The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

by . Rajagopal

295 pages· 2015· ISBN 9781137434975
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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

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