Contemporary Issues in Marketing

Contemporary Issues in Marketing

by Martin Evans, Luiz Moutinho

227 pages· 1999· ISBN 9780333677742
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About
This text provides an innovative approach to learning about key marketing concepts based on a collaboration with Marketing Week. The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from Marketing Week. Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible problem solving approaches are suggested.

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