The Psychology of Attitudes and Attitude Change

The Psychology of Attitudes and Attitude Change

by Gregory R. Maio, Geoffrey Haddock

276 pages· 2009· ISBN 9781412929752
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About
Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

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