The New Machiavelli

The New Machiavelli

The Art of Politics in Business

by Alistair McAlpine

224 pages· 1999· ISBN 9780471350958

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Through an in-depth analysis of the The Prince, classic rules and practices for strategic planning success are explored and presented in relation to their applications in today's business world. 30,000 first printing. $50,000 ad/promo.

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