Business Models and Modelling

Business Models and Modelling

by Charles Baden-Fuller, Vincent Mangematin

448 pages· 2015· ISBN 9781785604621
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In this volume leading scholars from North America, Europe and Asia come together to explore the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with the model dimension of business models. The second part deals with business models and change.

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