Rubies in the Orchard

Rubies in the Orchard

The POM Queen's Secrets to Marketing Just About Anything

by Lynda Resnick, Francis Wilkinson

211 pages· 2010· ISBN 9780385525794
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About
The "POM Queen" shares the secrets of her success, her strategies for creating a successful brand and her techniques for building a world-class company, arguing that every campaign begins with identifying the intrinsic value of a product or service, and then deciding how to communicate that value to the consumer. Reprint.

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