Advertising to Children

Advertising to Children

Concepts and Controversies

by Les Carlson, M. Carole Macklin

322 pages· 1999· ISBN 9780761912859
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About
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the children themselves. This volume presents cutting-edge research designed to stimulate and inform this debate. Topical issues such as smoking and alcohol consumption highlight this issue from all perspectives.

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