Administracion de servicios

Administracion de servicios

by Christopher Lovelock

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El texto tiene como finalidad explicar los aspectos de gestion particular en las organizaciones productoras de servicios, en contraste con las organizaciones productoras de bienes. El objetivo es que el alumno adquiera herramientas conceptuales y empiricas para la aplicacion en el mejoramiento del desempeno de las organizaciones productoras de servicios.

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