Interview with Adi Godrej, interviewed by Tarun Khanna, Mumbai, India

Interview with Adi Godrej, interviewed by Tarun Khanna, Mumbai, India

by Harvard Business School, Tarun Khanna, Adi Godrej

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Adi Godrej talks about the unique challenges of a consumer goods industry in a diverse and large country such as India, with wide variations in consumer tastes and preferences. He discusses the advantage of brand building and his efforts at accelerating growth through a strategic expansion of the use of bottom-of-pyramid technologies in emerging markets.

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