E-Business: Strategic Thinking and Practice

E-Business: Strategic Thinking and Practice

Strategic Thinking and Practice

by Brahm Canzer

368 pages· 2006· ISBN 9780618519880
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This comprehensive introduction to e-business centers on four key areas of strategic planning--technology, management, marketing, and finance. Canzer focuses on what students need to know about developing, managing, and maintaining a successful e-business

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