Sports, Inc

by Phil Schaaf

2003

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About

"In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.

Discussion questions for Sports, Inc

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1
How has your personal relationship with sports—whether as a casual fan, a die-hard supporter, or a participant—evolved as sports have transformed into a massive global enterprise?
2
Phil Schaaf examines the intersection of athletics and entertainment; at what point does the business of sports begin to overshadow the pure competition, and does it ruin the magic for you?
3
How do you think modern media, social platforms, and streaming services have changed the way fans consume and interact with their favorite teams and athletes?

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