Subscription Marketing

Subscription Marketing

Strategies for Nurturing Customers in a World of Churn

by Anne H. Janzer

164 pages· 2015· ISBN 9780986406201
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When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you're marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.

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