The User's Journey: Storymapping Products That People Love

The User's Journey: Storymapping Products That People Love

by Donna Lichaw

160 pages· 2016· ISBN 9781933820316
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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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