How to kill a unicorn

How to kill a unicorn

by Mark Payne

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The president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.

Discussion questions for How to kill a unicorn

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  1. 1

    How does Mark Payne’s concept of balancing "magic" with money challenge the traditional ways your own workplace approaches problem-solving and creativity?

  2. 2

    In what ways does the book redefine what it means to be truly innovative in a modern corporate environment compared to just following current business trends?

  3. 3

    Reflecting on a time in your own career, have you ever encountered a "unicorn" idea that sounded brilliant in theory but ultimately failed to survive the realities of execution?

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