Harness the power of the purse

Harness the power of the purse

by Andrea Turner Moffitt

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About
Using a wealth of hard data - including findings from nationwide surveys and dozens of focus groups and interviews with female investors from New York to London to Hong Kong - "Harness the Power of the Purse" reveals compelling insights on the female investor market. The book also draws on in-depth interviews with top advisors and forward-thinking leaders to reveal how they are spearheading innovative solutions. Whether you're a woman investor looking to flex your financial muscle, or an industry advisor or leader committed to building gender smarts, "Harness the Power of the Purse" is a vital resource for turbo-charging growth and closing the gap for women investors.

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