Marketing

Marketing

by Lara D. Hopewell, Igor Torgeson, Robert Deege

Part of Standard deviants core curriculum

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"This persuasive six-part series combines serious academic content with a humorous presentation style to help make the subject of marketing more accessible. Used as a supplement to lectures, as a pre-exam review, or for independent study, each program skillfully employs elements such as clever mnemonics, high-tech computer graphics, and entertaining vignettes to boost retention and confidence while driving home core concepts through concise explanations and case studies."--Containers.

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