Strategisches Management in Regionen

Strategisches Management in Regionen

Eine Analyse Anhand des Stakeholder-Ansatzes

by Anna Lena Peitsch

345 pages· 2005· ISBN 9783835001176
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Auf der Basis des Stakeholder-Ansatzes entwirft Anna Lena Peitsch ein strategisches Managementmodell fur Regionen in folgenden Schritten: Abgrenzung der regionalen Stakeholder von anderen Umweltgruppen, Auflistung und Charakterisierung aller regionalen Stakeholder, Entwicklung von Massnahmen fur ein erfolgreiches Stakeholder-Management und Integration der Erkenntnisse in den strategischen Programmplanungsprozess einer Region

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